Stay Real

Stay Human

With HOA, each photo becomes an NFT the moment it’s taken — proving it’s real and untouched.

Stay Real

Stay Human

With HOA, each photo becomes an NFT the moment it’s taken — proving it’s real and untouched.

Stay Real

Stay Human

With HOA, each photo becomes an NFT the moment it’s taken — proving it’s real and untouched.

When photos could no longer guarantee what's real, we knew something had to bring back trust. That's why HOA was born.

When photos could no longer guarantee what's real, we knew something had to bring back trust. That's why HOA was born.

When photos could no longer guarantee what's real, we knew something had to bring back trust. That's why HOA was born.

HOA stands for “Humans of Authenticity.” To us, the name reflects what we hope HOA can be: a companion that stays with you in a world searching for what’s real.
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Authenticity needs proof — and HOA delivers it. Every photo is certified the instant it’s taken through our next-generation digital notarization. With HOA, what’s real isn’t claimed. It’s verified.
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Every photo taken with HOA belongs to you in the truest sense. It carries proof that you were the one behind the lens. Let HOA make your memories feel more special, more alive — uniquely yours.

Simply Authentic

The world reveals beauty in many small, unexpected moments. With only 100 photos and the technology that proves each one is real, we hold onto the natural beauty of everyday life.

HOA Album Limit

0pcs

0pcs

0pcs

0pcs

An online album synced
with your patches

NFTs

NFTs

ShootProof

ShootProof

ShootProof

™

™

™

Advanced capturing technology that preserves trust

Advanced capturing technology that preserves trust

Advanced capturing technology

that preserves trust

Real moments,

Real moments,

now verified.

now verified.

Engineered for Authenticity

Hardware

Verifiable Camera

Every photo is instantly verified as being taken by the camera using ShootProof™ technology. Capture the world with a compact and beautifully designed digital camera.

Hardware

NFC Album

Each NFC album holds one story, up to 100 photos. Tap it to your camera to make it the active album for your shots, then tap it to your smartphone to view the album online.

Software

Photo Certificate

Each photo comes with its own certificate, making it easy to show it’s real. Try it on the album page and prove your authentic moment.
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Human Stories through HOA

Human Stories through HOA

Human Stories through HOA

Instagram

FAQ

FAQ

FAQ

Can I buy the HOA Camera now?

Not yet. Early Access drops in December. Selected members will be the first to use the HOA Camera for free. Register your email in the pink section above to be notified. The general release is planned for next year.

What is the Early Access Program?

It is an opportunity to be among the first to experience the HOA Camera. Register your email in the pink section above for an invitation to join.

What does HOA mean?

HOA stands for "Humans of Authenticity".

How do I see my photos?

You view your photos on their dedicated Authentication Page. Every photo is instantly minted as an NFT and sent to a private digital album linked to your camera's chip. In line with our design philosophy, no images are stored on the camera itself.

Do I need to know about NFTs to use this?

Not at all. You don’t need to know anything about blockchain or crypto. We designed the "Album Chip" system to handle all the technical parts for you. You can just enjoy the simple benefit: proof that your photo is real and unaltered. (For advanced users: A contract and a wallet are created and assigned to each chip, and you can use the included sealed private key to manage your NFTs.)

Can I delete a bad photo?

Yes, you have options. If you change your mind right after clicking, you can immediately power off the camera to cancel the shot. For any photo already in your album, it's tricky, but you can request deletion by emailing us at cs@lutracorp.com, especially for any privacy concerns. (Advanced users can also permanently delete photos using the private key included with the chip.)

Does this camera need to be online?

Yes. The camera needs a Wi-Fi connection to send and secure your photos. Just connect it to a Wi-Fi network or a mobile hotspot, and you're ready to shoot.

Can I buy the HOA Camera now?

Not yet. Early Access drops in December. Selected members will be the first to use the HOA Camera for free. Register your email in the pink section above to be notified. The general release is planned for next year.

What is the Early Access Program?

It is an opportunity to be among the first to experience the HOA Camera. Register your email in the pink section above for an invitation to join.

What does HOA mean?

HOA stands for "Humans of Authenticity".

How do I see my photos?

You view your photos on their dedicated Authentication Page. Every photo is instantly minted as an NFT and sent to a private digital album linked to your camera's chip. In line with our design philosophy, no images are stored on the camera itself.

Do I need to know about NFTs to use this?

Not at all. You don’t need to know anything about blockchain or crypto. We designed the "Album Chip" system to handle all the technical parts for you. You can just enjoy the simple benefit: proof that your photo is real and unaltered. (For advanced users: A contract and a wallet are created and assigned to each chip, and you can use the included sealed private key to manage your NFTs.)

Can I delete a bad photo?

Yes, you have options. If you change your mind right after clicking, you can immediately power off the camera to cancel the shot. For any photo already in your album, it's tricky, but you can request deletion by emailing us at cs@lutracorp.com, especially for any privacy concerns. (Advanced users can also permanently delete photos using the private key included with the chip.)

Does this camera need to be online?

Yes. The camera needs a Wi-Fi connection to send and secure your photos. Just connect it to a Wi-Fi network or a mobile hotspot, and you're ready to shoot.

Stay Real, Stay Human.

Stay Real,
Stay Human.

HOA

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TechCrunch Disrupt 2025 Booth #J6

Booth #J6